Selling Today: Partnering to Create Value, Global Edition Global Edition |
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| Author:
| Manning, Gerald
Ahearne, Michael
Reece, Barry |
| ISBN: | 978-1-292-06017-0 |
| Publication Date: | Apr 2014 |
| Publisher: | Pearson Higher Education & Professional Group
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| Book Format: | Paperback |
| List Price: | AUD $119.95 |
Book Description:
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For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the...
More Description
For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.