Semiotics in the United States |
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Author:
| Sebeok, Thomas A. |
Series title: | Advances in Semiotics Ser. |
ISBN: | 978-0-253-35134-0 |
Publication Date: | Jan 1991 |
Publisher: | Indiana University Press
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Book Format: | Hardback |
List Price: | AUD $53.00 |
Book Description:
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Offers an account of the rise of semiotics in the United States. This work focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. It also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Offers an account of the rise of semiotics in the United States. This work focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. It also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.