Service Management The New Paradigm in Retailing |
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| Editor:
| Kandampully, Jay |
| ISBN: | 978-1-4899-9577-3 |
| Publication Date: | Mar 2014 |
| Publisher: | Springer
|
| Book Format: | Paperback |
| List Price: | AUD $322.95 |
Book Description:
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This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector.
This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector.