Service-Dominant Logic Premises, Perspectives, Possibilities |
|
| Author:
| Lusch, Robert F.
Vargo, Stephen L. |
| ISBN: | 978-0-521-19567-6 |
| Publication Date: | Jan 2014 |
| Publisher: | Cambridge University Press
|
| Book Format: | Hardback |
| List Price: | AUD $143.95 |
Book Description:
|
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.