Social Intrapreneurism and All That Jazz How Business Innovators Are Helping to Build a More Sustainable World |
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| Author:
| Grayson, David
McLaren, Melody
Spitzeck, Heiko |
| ISBN: | 978-1-78353-065-6 |
| Publication Date: | Mar 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | AUD $172.95 |
Book Description:
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A growing wave of "social intrapreneurs" are using the power of large companies to create solutions to address societal problems. Distilling insights from 40 social intrapreneurs this book brings to life how business can be more than just profit-maximizing.
A growing wave of "social intrapreneurs" are using the power of large companies to create solutions to address societal problems. Distilling insights from 40 social intrapreneurs this book brings to life how business can be more than just profit-maximizing.