Social Marketing to the Business Customer Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships |
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| Author:
| Gillin, Paul
Schwartzman, Eric |
| ISBN: | 978-0-470-63933-7 |
| Publication Date: | Dec 2010 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $45.95 |
Book Description:
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The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.