Social Media Marketing |
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| Author:
| Tuten, Tracy L.
Solomon, Michael R. |
| ISBN: | 978-1-5264-2386-3 |
| Publication Date: | Sep 2017 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Hardback |
| List Price: | AUD $360.00 |
Book Description:
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**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." -- TAA Judges Panel
**Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." -- TAA Judges Panel