Social Media Metrics How to Measure and Optimize Your Marketing Investment |
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Author:
| Sterne, Jim |
Foreword by:
| Scott, David Meerman |
Series title: | New Rules Social Media Ser. |
ISBN: | 978-0-470-58378-4 |
Publication Date: | Mar 2010 |
Publisher: | John Wiley & Sons, Limited
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Book Format: | Hardback |
List Price: | AUD $40.95 |
Book Description:
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The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising.