Store Wars The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store |
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| Author:
| Thain, Greg
Bradley, John |
| ISBN: | 978-1-118-37406-1 |
| Publication Date: | Jul 2012 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $62.95 |
Book Description:
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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.