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Strategic Brand Management

Strategic Brand Management( )
Author: Keller, Kevin Lane
ISBN:978-0-13-110583-6
Publication Date:Aug 2002
Publisher:Prentice Hall PTR
Book Format:Paperback
List Price:Contact Supplier contact
Book Description:

Don't Let Negaholics Rule Your Workplace!

As a manager, you're sandwiched between the pressure of senior executives and the demands of your own staff memebers. The last thing you need is an unruly employee whose chronic "negaholic" attitude upsets your office applecart and affects the morale of your entire staff.

Managing Difficult People gives you the tools you need to cope with all kinds of difficult employees. From sneaky slackers to resident office...
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Book Details
Pages:788
Detailed Subjects: Business & Economics / Marketing / General
Reference / Consumer Guides
Physical Dimensions (W X L X H):17.8 x 23.4 x 2.9 cm
Book Weight:1.126 Kilograms



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