Strategic Communication: Principles and Practice |
|
| Author:
| Mahoney, James |
| ISBN: | 978-0-19-557689-4 |
| Publication Date: | Nov 2012 |
| Publisher: | Oxford University Press Australia & New Zealand
|
| Book Format: | Paperback |
| List Price: | AUD $79.95 |
Book Description:
|
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.