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Strategic Marketing Planning
Strategic Marketing Planning
(
)
Author:
McDonald, Malcolm
Series title:
Cranfield Management Research Ser.
ISBN:
978-0-7494-2096-3
Publication Date:
Jan 1996
Publisher:
Kogan Page, Limited
Book Format:
Paperback
List Price:
AUD $55.95
Book Description:
Buy Now
Book Details
Pages:
224
Detailed Subjects:
Business & Economics / Marketing / General
Physical Dimensions
(W X L X H)
:
15.4 x 23.3 x 1.9 cm
Book Weight:
0.45 Kilograms
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