| Strategic Marketing for Health Care Organizations Building a Customer-Driven Health System | | | Author:
| Kotler, Philip
Shalowitz, Joel I.
Stevens, Robert J | | ISBN: | 978-0-7879-8496-0 | | Publication Date: | Apr 2008 | | Publisher: | John Wiley & Sons, Incorporated
| | Book Format: | Hardback | | List Price: | AUD $172.95 | Book Description:
|
- This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
- Step by step the authors show how real companies build and implement effective strategies.
- This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.
- Step by step the authors show how real companies build and implement effective strategies.
| |