Strategic Thinking An Executive Perspective |
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| Author:
| De Kluyver, Cornelis A. |
| ISBN: | 978-0-13-020995-5 |
| Publication Date: | Jun 1999 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For graduate and executive level courses in Strategic Management and Strategic Thinking.
Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy an ideal companion volume to case analysis. It is more comprehensive than other texts, which...
More Description
For graduate and executive level courses in Strategic Management and Strategic Thinking.
Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.