Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition |
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| Author:
| Bensoussan, Babette E.
Fleisher, Craig S. |
| ISBN: | 978-0-13-191872-6 |
| Publication Date: | Mar 2002 |
| Publisher: | Pearson Education, Limited
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.