Structure and Dynamics of the German Mittelstand |
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| Editor:
| Koblenz, W. H. U. |
| Contribution by:
| Homburg, C. |
| Series title: | Contributions to Management Science Ser. |
| ISBN: | 978-3-7908-1165-0 |
| Publication Date: | Dec 1998 |
| Publisher: | Springer
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| Book Format: | Paperback |
| List Price: | AUD $205.95 |
Book Description:
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A comprehensive perspective on the German Mittelstand is provided. The authors do not only consider internal management aspects of these companies but also their societal environment. Therefore, four of the nine chapters in the first part of the book are related to the environment of the German Mittelstand while five chapters compiled in the second part focus on different management aspects of Mittelstand companies. Among the topics addressed are organization, marketing management,...
More DescriptionA comprehensive perspective on the German Mittelstand is provided. The authors do not only consider internal management aspects of these companies but also their societal environment. Therefore, four of the nine chapters in the first part of the book are related to the environment of the German Mittelstand while five chapters compiled in the second part focus on different management aspects of Mittelstand companies. Among the topics addressed are organization, marketing management, supply chain and innovation management, and financial management in the Mittelstand.
The authors take diverse approaches to studying Mittelstand companies. This book contains mostly qualitative papers, survey-based papers as well as papers based on case studies.