Subliminal

In SubliminalLeonard Mlodinow, bestselling author of The Drunkard's Walkand coauthor of The Grand Design (with Stephen Hawking), examines how the unconscious mind shapes our experience of the world far more than we realize - whether it is in our relationships with family, friends and business associates, our preference in politicians, our investment choices or even how we remember our own pasts. All of our judgements and perceptions reflect the...
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In SubliminalLeonard Mlodinow, bestselling author of The Drunkard's Walkand coauthor of The Grand Design (with Stephen Hawking), examines how the unconscious mind shapes our experience of the world far more than we realize - whether it is in our relationships with family, friends and business associates, our preference in politicians, our investment choices or even how we remember our own pasts.

All of our judgements and perceptions reflect the workings of our mind on two levels- the conscious, of which we are aware, and the unconscious, which is hidden from us. The unconscious has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live.

These cutting-edge discoveries have revealed that the way we experience life is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.