Sun Tzu and the Art of Business Six Strategic Principles for Managers |
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| Author:
| McNeilly, Mark R. |
| ISBN: | 978-0-19-513789-7 |
| Publication Date: | Jun 2000 |
| Publisher: | Oxford University Press, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $23.95 |
Book Description:
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Mark R. McNeilly shows how Sun Tzu's (or "the revered general's") tactics and strategies can be successfully applied to modern business situations. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.
Mark R. McNeilly shows how Sun Tzu's (or "the revered general's") tactics and strategies can be successfully applied to modern business situations. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.