Sustainable Enterprise A Macromarketing Approach |
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| Author:
| Peterson, Mark |
| ISBN: | 978-1-4129-9868-0 |
| Publication Date: | Oct 2012 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $199.00 |
Book Description:
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Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.