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Sway

The Irresistible Pull of Irrational Behaviour

Sway( )
Author: Brafman, Ori
Brafman, Rom
ISBN:978-0-7535-1682-9
Publication Date:Apr 2009
Publisher:Penguin Random House
Imprint:Virgin Books
Book Format:Paperback
List Price:AUD $22.99
Book Description:

Why are we more likely to fall in love when we feel in danger?Why would the head of an airline's safety disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that we're much more prone to irrational...
More Description

Book Details
Pages:224
Detailed Subjects: Psychology / General
Philosophy / Movements / Rationalism
Physical Dimensions (W X L X H):13.1 x 19.6 x 1.4 cm
Book Weight:0.162 Kilograms
Author Biography
Brafman, Ori (Author)
Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods into college dining halls and now has a network of over thirty-six national and international chapters. He was also co-founder of Courtroom Connect, a courtroom technology company, and in 2001, he co-founded Global Peace Networks, a network of over 1000 CEOs working on peace and economic development projects.

Brafman has a B.A. in peace and conflict studies from UC Berkeley and an M.B.A. from Stanford University. He is considered an organizational expert and specializes in new ways of looking at business. His first book, The Starfish and the Spider (2006), was translated into 5 languages.

Brafman has appeared on ABC, National Public Radio, Wall Street Journal/MarketWatch video, and CSPAN, and has had speaking engagements at Microsoft, Amazon, Stanford Business School, Harvard Business School, and other organizations.

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