Systems Thinking and Process Dynamics for Marketing Systems Technologies and Applications for Decision Management |
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| Author:
| Rajagopal, |
| ISBN: | 978-1-4666-0969-3 |
| Publication Date: | Nov 2012 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | AUD $394.95AUD $262.00 |
Book Description:
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Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.
Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.