The 2004 Presidential Campaign A Communication Perspective |
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| Contribution by:
| Denton, Robert E.
Kenski, Kate
Holloway, Rachel L.
Jones, Jeffrey P.
Kenski, Henry C.
Smith, Craig Allen
Stokes, Ashli Quesinberry
Stuckey, Mary E.
Trent, Judith S.
Edwards, Janis L.
Friedenberg, Robert V.
Gronbeck, Bruce E.
Wiese, Danielle R.
Kaid, Lynda Lee
Williams, Andrew Paul |
| Editor:
| Denton, Robert E. |
| Series title: | Communication, Media, and Politics Ser. |
| ISBN: | 978-0-7425-3570-1 |
| Publication Date: | Aug 2005 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $156.95 |
Book Description:
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Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from '527' groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why...
More DescriptionPolitical communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from '527' groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.