The 22 Immutable Laws of Branding |
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| Author:
| Ries, Al
Ries, Laura |
| ISBN: | 978-1-86197-605-5 |
| Publication Date: | Nov 2002 |
| Publisher: | Profile Books Limited
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| Book Format: | Paperback |
| List Price: | AUD $27.99 |
Book Description:
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'The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.' - Independent
'The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.' - Independent