The Affluent Consumer Marketing and Selling the Luxury Lifestyle |
|
| Author:
| Michman, Ronald D.
Mazze, Edward M. |
| ISBN: | 978-0-275-99282-8 |
| Publication Date: | Jan 2006 |
| Publisher: | ABC-CLIO, LLC
|
| Imprint: | Greenwood |
| Book Format: | Hardback |
| List Price: | AUD $75.95 |
Book Description:
|
Explains the dyanmics of today's affluent consumer and shows marketers how to effectively develop, promote, and sell their products and services to this rapidly growing market.
Explains the dyanmics of today's affluent consumer and shows marketers how to effectively develop, promote, and sell their products and services to this rapidly growing market.