The Americanisation of European Business The Marshall Plan and the Transfer of US Management Models |
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Editor:
| Kipping, Matthias Bjarnar, Ove |
Series title: | Routledge International Studies in Business History Ser. |
ISBN: | 978-0-415-17191-5 |
Publication Date: | May 1998 |
Publisher: | Routledge
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Book Format: | Hardback |
List Price: | AUD $265.00 |
Book Description:
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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.