The Attention Economy Understanding the New Currency of Business |
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| Author:
| Beck, John C.
Davenport, Thomas H. |
| ISBN: | 978-1-57851-441-0 |
| Publication Date: | May 2001 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | AUD $54.95 |
Book Description:
|
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.