The Blueprint for Franchising a Business |
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Author:
| Raab, Steven S. Matusky, Gregory |
ISBN: | 978-0-471-85617-7 |
Publication Date: | Oct 1987 |
Publisher: | John Wiley & Sons, Limited
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Book Format: | Hardback |
List Price: | AUD $74.95 |
Book Description:
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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering.
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering.