The Brand Management Checklist Proven Tools and Techniques for Creating Winning Brands |
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| Author:
| VanAuken, Brad |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4263-7 |
| Publication Date: | May 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $57.99 |
Book Description:
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This reference guide for brand managers includes 15 checklists covering every area of brand management and introduces 22 non-traditional techniques. The author identifies and provides solutions for the 33 most common brand management problems.
This reference guide for brand managers includes 15 checklists covering every area of brand management and introduces 22 non-traditional techniques. The author identifies and provides solutions for the 33 most common brand management problems.