The Brandy Trade under the Ancien Régime Regional Specialisation in the Charente |
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| Author:
| Cullen, L. M. |
| ISBN: | 978-0-521-89098-4 |
| Publication Date: | Jun 2002 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $49.95 |
Book Description:
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This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from other cereals and from foreign markets, regional specialisation in the Charente was an indispensable...
More DescriptionThis study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from other cereals and from foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign houses, such as Martell and Hennessy.