The Business of Culture Strategic Perspectives on Entertainment and Media |
|
| Editor:
| Lampel, Joseph
Lant, Theresa K.
Shamsie, Jamal |
| Series title: | Series in Organization and Management Ser. |
| ISBN: | 978-0-8058-5582-1 |
| Publication Date: | Jul 2005 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Psychology Press |
| Book Format: | Paperback |
| List Price: | AUD $84.99 |
Book Description:
|
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely stud
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely stud