The Business of eCommerce From Corporate Strategy to Technology |
|
| Author:
| May, Paul Richard |
| Foreword by:
| Daley, William M. |
| Series title: | Breakthroughs in Application Development Ser. |
| ISBN: | 978-0-521-77698-1 |
| Publication Date: | Feb 2000 |
| Publisher: | Cambridge University Press
|
| Book Format: | Paperback |
| List Price: | AUD $99.95 |
Book Description:
|
Paul May combines his experience of blue chip companies and startups in order to present the best of what the two cultures have to offer. His book explores the types of business that companies can conduct over the Web, and explains how decision-makers can maximise the opportunities of Ecommerce.
Paul May combines his experience of blue chip companies and startups in order to present the best of what the two cultures have to offer. His book explores the types of business that companies can conduct over the Web, and explains how decision-makers can maximise the opportunities of Ecommerce.