The Corporate Firm in a Changing World Economy (RLE International Business) Case Studies in the Geography of Enterprise |
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| Editor:
| Smidt, Marc de
Wever, Egbert |
| Series title: | Routledge Library Editions: International Business Ser. |
| ISBN: | 978-0-415-65777-8 |
| Publication Date: | Nov 2012 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $235.00 |
Book Description:
|
This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.