The Cultural Dimension of Global Business |
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| Author:
| Ferraro, Gary
Briody, Elizabeth K. |
| ISBN: | 978-0-205-83559-1 |
| Publication Date: | Jul 2012 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | AUD $152.00 |
Book Description:
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning GoalsUpon completing this book readers will be able to:
- Understand the interaction between global business and culture
- Discuss...
More Description
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals
Upon completing this book readers will be able to:
- Understand the interaction between global business and culture
- Discuss comparative values and cultural differences
- Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
- Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
- Identify strategies for coping with culture shock