The Demand Perspective Leading from the Outside In |
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| Author:
| Caraveli, Anna |
| ISBN: | 978-0-88034-376-3 |
| Publication Date: | Jan 2015 |
| Publisher: | American Society of Association Executives
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| Book Format: | Paperback |
| List Price: | AUD $50.60 |
Book Description:
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What kind of choices makes one organisation succeed and another fail? This question drove Anna Caraveli and became the organising principle of this book. The Demand Perspective will walk you through building blocks to realign your organisation with inventive thinking; a mindset of continuous learning; customer-centric value propositions; outcome-oriented customer engagement; unique solutions; and motivating leadership.
What kind of choices makes one organisation succeed and another fail? This question drove Anna Caraveli and became the organising principle of this book. The Demand Perspective will walk you through building blocks to realign your organisation with inventive thinking; a mindset of continuous learning; customer-centric value propositions; outcome-oriented customer engagement; unique solutions; and motivating leadership.