The Design Manual

The Design Manual is an indispensable and comprehensive reference for digital and traditional publishing. It provides essential information on conceptual approaches, planning and project development techniques for web, branding, multimedia and print production for all in the industry, from beginners to professional designers, clients to allied professionals. The first edition won an Australian Award for Excellence in Educational Publishing. The Design Manual has become a standard...
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The Design Manual is an indispensable and comprehensive reference for digital and traditional publishing. It provides essential information on conceptual approaches, planning and project development techniques for web, branding, multimedia and print production for all in the industry, from beginners to professional designers, clients to allied professionals. The first edition won an Australian Award for Excellence in Educational Publishing. The Design Manual has become a standard reference for anyone involved in or interested in design over the 20 years since its first edition. With this newly revised and encyclopaedic edition, it provides more checklists, practical tips and fresh international perspectives on design. The Design Manual helps designers and design students understand what's really being asked of you, providing resources and ideas that will help you become everyone's favourite designer.The Design Manual helps businesspeople commission and work with designers by demystifying the process, explaining things to give you a competitive advantage. The Design Manual supports design teachers and academics by backing you up, pointing to additional resources and filling any gaps in your crowded curriculum. The Design Manual is written by Australian designer David Whitbread, who has won an Industry Award for Excellence and numerous other awards over a 40-year career in graphic design. 'The Design Manual aims to help anyone - student, designer, client or printer - produce visually engaging solutions that work both aesthetically and as good business.' - Angelynn Grant, Communication Arts (on first edition) 'The new edition content is very considered and well-written, and would be a must-read for anyone starting out or emerging in our industry.' - Tess McCabe, author of Graphic Design Speak 'Anyone wanting to produce work either in traditional book form or digitally will find The Design Manual a useful reference book. Its writer, David Whitbread ... knows his stuff. It's a useful tool - with great visuals - for anyone involved in editing or desktop publishing, marketing, website design, or training.' - Write (NZ)