The Entertainment Marketing Revolution Bringing the Moguls, the Media, and the Magic to the World |
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| Author:
| Lieberman, Al
Hall, Russ
Esgate, Pat |
| Series title: | Financial Times Prentice Hall Books |
| ISBN: | 978-0-13-029350-3 |
| Publication Date: | May 2002 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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This book will serve as a primer on marketing all the key entertainment sectors--sports, books, magazines, movies, theme parks, TV, and others--in the US and the rest of the world.
This book will serve as a primer on marketing all the key entertainment sectors--sports, books, magazines, movies, theme parks, TV, and others--in the US and the rest of the world.