The Entrepreneur's Guide to Market Research |
|
| Author:
| Wenzel, Anne M. |
| Series title: | The Entrepreneur's Guide Ser. |
| ISBN: | 978-0-313-39605-2 |
| Publication Date: | Jan 2012 |
| Publisher: | ABC-CLIO, LLC
|
| Imprint: | Greenwood |
| Book Format: | Hardback |
| List Price: | AUD $62.95 |
Book Description:
|
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.