The Evolution of Presidential Polling |
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Author:
| Eisinger, Robert M. |
ISBN: | 978-0-521-01700-8 |
Publication Date: | Jan 2003 |
Publisher: | Cambridge University Press
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Book Format: | Paperback |
List Price: | AUD $43.95 |
Book Description:
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The Evolution of Presidential Polling is a book about presidential power and autonomy. Since FDR, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. I contend that because presidents do not trust institutions such as Congress, the media and political parties--all of which also...
More DescriptionThe Evolution of Presidential Polling is a book about presidential power and autonomy. Since FDR, virtually all presidents have employed private polls in some capacity. This book attempts to explain how presidential polling evolved from a rarely conducted secretive enterprise, to a commonplace event that is now considered an integral part of the presidency. I contend that because presidents do not trust institutions such as Congress, the media and political parties--all of which also gauge public opinion--they opt to gain autonomy from these institutions by conducting private polls to be read and interpreted solely for themselves.