The Food Industry Wars Marketing Triumphs and Blunders |
|
| Author:
| Mazze, Edward M.
Michman, Ronald D. |
| ISBN: | 978-1-56720-111-6 |
| Publication Date: | Jan 1998 |
| Publisher: | ABC-CLIO, LLC
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| Imprint: | Greenwood |
| Book Format: | Hardback |
| List Price: | AUD $202.95 |
Book Description:
|
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.
An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another.