The Fundamentals of Creative Advertising Second Edition |
|
| Author:
| Burtenshaw, Ken
Barfoot, Caroline
Mahon, Nik |
| Series title: | Fundamentals Ser. |
| ISBN: | 978-2-940411-56-6 |
| Publication Date: | Sep 2011 |
| Publisher: | Fairchild Books
|
| Book Format: | Paperback |
| List Price: | AUD $56.99 |
Book Description:
|
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.