The Global Brand How to Create and Develop Lasting Brand Value in the World Market |
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| Author:
| Hollis, Nigel |
| ISBN: | 978-0-230-60622-7 |
| Publication Date: | Nov 2008 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Hardback |
| List Price: | AUD $34.95 |
Book Description:
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A top executive at one of the world's leading marketing firms, shows how to strengthen global brands.
A top executive at one of the world's leading marketing firms, shows how to strengthen global brands.