The Global Korean Motor Industry The Hyundai Motor Company's Global Strategy |
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| Author:
| Lansbury, Russell D.
Kwon, Seung-Ho
Suh, Chung-Sok |
| Series title: | Routledge Advances in Korean Studies |
| ISBN: | 978-0-415-41366-4 |
| Publication Date: | Jan 2007 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $259.00 |
Book Description:
|
Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.
Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.