The Handbook of International Advertising Research |
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| Editor:
| Cheng, Hong |
| Series title: | Handbooks in Communication and Media Ser. |
| ISBN: | 978-1-4443-3237-7 |
| Publication Date: | Mar 2014 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley-Blackwell |
| Book Format: | Hardback |
| List Price: | AUD $307.95 |
Book Description:
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.