The Handbook of Market Intelligence Understand, Compete and Grow in Global Markets |
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| Author:
| Hedin, Hans
Hirvensalo, Irmeli
Vaarnas, Markko |
| ISBN: | 978-1-118-92362-7 |
| Publication Date: | May 2014 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $82.95 |
Book Description:
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An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.