The Indian Media Business |
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| Author:
| Kohli-Khandekar, Vanita |
| ISBN: | 978-81-321-0540-4 |
| Publication Date: | Mar 2010 |
| Publisher: | SAGE Publications India Pvt, Ltd.
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| Book Format: | Ebook |
| List Price: | AUD $62.00 |
Book Description:
|
Drawing on case studies from the field, this book is an exploration of media as business in India, from film to television, radio to print, and more. It is a comprehensive study into the latest data and case studies on not only Indian media, but the business as a whole.
Drawing on case studies from the field, this book is an exploration of media as business in India, from film to television, radio to print, and more. It is a comprehensive study into the latest data and case studies on not only Indian media, but the business as a whole.