The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services Evidence from Korea and Taiwan |
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| Author:
| Hong, Jung Kee
Lee, You-Il |
| ISBN: | 978-0-415-82864-2 |
| Publication Date: | Apr 2014 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $259.00 |
Book Description:
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The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries.
The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries.