The King of Madison Avenue David Ogilvy and the Making of Modern Advertising |
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| Author:
| Roman, Kenneth |
| ISBN: | 978-0-230-10036-7 |
| Publication Date: | Jun 2010 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Paperback |
| List Price: | AUD $24.95 |
Book Description:
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This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.