The Management of Intangibles The Organisation's Most Valuable Assets |
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| Author:
| Bounfour, Ahmed |
| Series title: | Routledge Advances in Management and Business Studies |
| ISBN: | 978-0-415-22493-2 |
| Publication Date: | Nov 2002 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $259.00 |
Book Description:
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This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.