The Management of International Tourism (RLE Tourism) |
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| Author:
| Witt, Stephen F.
Brooke, Michael Z.
Buckley, Peter J. |
| Series title: | Routledge Library Editions: Tourism Ser. |
| ISBN: | 978-0-415-81268-9 |
| Publication Date: | Dec 2012 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $235.00 |
Book Description:
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International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.