The Marketing Century How Marketing Drives Business and Shapes Society |
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Author:
| The CIM, |
Editor:
| Kourdi, Jeremy |
ISBN: | 978-0-470-66015-7 |
Publication Date: | Feb 2011 |
Publisher: | John Wiley & Sons, Limited
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Book Format: | Hardback |
List Price: | AUD $43.95 |
Book Description:
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Written to celebrate the Institute′s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
Written to celebrate the Institute′s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.